The logo is a registered trademark.

All parties producing items bearing the logo, or intended to represent the logo, must be licensed. Parties interested in acquiring a license with must do so by submitting an application.

For items intended for resale, there is a $1,500 initial licensing fee ($250 of which represents a royalty advance), along with an 10% royalty rate on the wholesale cost of the item.

Promotional licensing is available royalty-free with a $10,000 promotional rights fee.